Maureen Hegarty

SEO – Website Optimisation – Digital Visibility

About

Helping service businesses become easier to find and choose online through SEO, website and digital visibility support

Helping businesses become easier to find and choose online.

I help businesses improve their website, search visibility and online presence so customers can find and understand what they offer. My work brings together SEO, search-led content, website optimisation, user experience and practical digital strategy.

What I can help with

SEO & search-led content: Optimising pages and copy to rank for high-intent terms.
Website optimisation, user experience & conversion improvements: Tuning performance and layout so visitors actually convert.
Website structure, navigation & internal linking: Fixing site architecture so search engines can easily crawl and index your pages.
Technical SEO & schema markup: Implementing advanced technical foundations and structured data for search visibility.
AI search visibility optimisation: Structuring your content so AI answer engines can easily parse and recommend your business.
Google Search Console & performance reviews: Auditing data to prioritise practical, high-impact improvements.
LinkedIn profile & business-page positioning: Optimising social touchpoints to act as active search assets.

I create clear, useful and well-structured content that helps search engines and AI-powered search experiences understand your services, expertise and business. This includes improving content structure, service pages, FAQs, internal links, author credibility and relevant schema markup.

I use Google Search Console, Google Analytics, Semrush and Ahrefs to identify search opportunities, assess website performance, track visibility and prioritise practical improvements.

Your website is only one part of how people find your business. Customers may also search through Google, LinkedIn, Instagram, Google Maps, referrals and AI-powered search experiences.

I help bring these touchpoints together so they use clear, consistent language about your services, expertise and the problems you solve. This makes your business easier for people, search engines and AI-powered search experiences to understand.

I combine strategy with hands-on implementation. This includes website content, page structure, navigation, internal links, metadata, schema markup, calls to action and technical SEO foundations.

I work across WordPress, Shopify and React-based websites, selecting practical improvements that suit your existing platform and business goals.

Explore my portfolio to see examples of website, SEO and digital-content work.

How I help

SEO & Content

Website Optimisation

Digital Visibility

Technical SEO

Selected work

Projects by Maureen Hegarty

This app is a user-friendly application designed to help you keep track of your thoughts, ideas, and tasks in a simple and efficient manner.

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My work with Pacifica Congress has included project management of their branding, marketing and website since their launch in May 2022.

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I have developed an innovative loyalty program that leverages the power of API integrations to provide a seamless experience for both customers and shop owners.

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As a versatile web developer, I have successfully created a comprehensive website for a catering company. This project involved a wide range of tasks, showcasing my diverse skill set and attention to detail.

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In partnership with a prestigious state-run sports organisation, the Victorian Metropolitan Cricket Union, I spearheaded the creation of an innovative website.

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I have been involved with not-for-profits for many years, dedicating my time and skills to support various causes. Throughout this journey, I have created websites and engaged in philanthropic activities to help these organisations achieve their missions and make a positive impact in the community.

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A complex coding project with a multifaceted system that includes account creation and management, seamless API integration workflows, and the issuance of digital passes to course completers. Additionally, I integrated robust social media management features, ensuring a cohesive user experience.

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